Gloria is a popular pinup model with a retro style. She keeps herself trim and fit, but still loses out on a job to a rival model. Furious, she and her best friend Vivian head to the mall for some retail therapy. The girls discover the enigmatic Spells R Us shop, and look inside. Though the shop is full of mysteries, the shadowy shopkeeper has the perfect gift for a model who is dating a photographer. Gloria and her boyfriend take the magic camera for a spin, without knowing the consequence of every photo taken!